Driving results from location data
Gone are the days of only measuring views from one television in a sample of households. Your audience is on the move and where they are matters.
You can target them with effective out-of-home campaigns or in-the-moment mobile offers but to do this marketers must make sense of location data.
Joining the expert line-up at Analytics 2017 on 20 April, will be Grab's head of marketing analytics, Emily Poon who will discuss methods for uncovering opportunities in location data and geographies of your customers and how to action them for campaigns.
Poon will be one of a number of top data and marketing pioneers who will share their stories and best practices in engaging keynote presentations and panel discussions including an interactive question platform to cover all your objectives with analytics.
Check out the agenda here.
We wanted to ensure you didn't miss this opportunity and don't delay because the early bird rate must end next Friday 24 March.
Sign up here.
Or get in touch with Zul today (details below)
The Marketing Magazine Team
EARLY BIRD RATES (book by 24 March)
The Marketing team