American Express and more on the future of B2B marketing
“Automation needs to be embraced as much by Sales as Marketing” said Nishi Seth, senior marketing manager, FX International Payments at American Express, who among many high profile will share her expertise at B2B Asia 2016, the go-to forum for B2B marketers in Asia.
Marketing Magazine spoke with Seth ahead of the conference to understand the evolution of marketing automation and customer acquitisition in B2B. Seth says automation is now the game for many companies
“Automation has come a long way. With the programs and software now available, small companies can benefit as much as bigger companies. In fact, being a small company may even offer you the nimbleness to implement automation quicker,” she said.
To find out more on the myths and tricks to marketing automation see the full article here.
And make sure you reserve your place to see Seth and top B2B experts in action at B2B Asia here.