Last week to join B2B Asia!
Don’t miss Asia’s go-to forum for B2B, B2B Asia 2016, on 2 September.
Returning to Singapore for the third edition, the conference will unite over 120 senior B2B professionals and cover pertinent issues including:
- Big data and analytics
- Mobile-first strategy
- Ad fraud
- Marketing automation
Shell’s Regional Marketing Manager for Asia, Commercial Fleet, Retail (B2B) Varun Rai will speak on mapping the B2B customer journey and how to create relevant content for each step of the path to purchase.
He also joins a vibrant panel discussion on the opportunities and challenges of Account-Based Marketing (ABM). Targeting for B2B is getting smarter and ABM has allowed marketers to group prospects for more efficient management but is it still an effective tactic?
Sign up today and learn about these challenges and much more.
See you there!