Content 360 2016 Malaysia
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A newsroom approach to
content marketing

Ahead of the Content 360 conference on 27 October Advertising + Marketing spoke with Christopher Ross de Cruz, the editor in chief of GE Reports ASEAN and associate director at Edelman about the steps to a winning content strategy.



De Cruz highlighted how many companies struggle to see the value in spending money for content but the primary focus must be on establishing a collaborative journalism approach among employees.

“First I would ask, how much does it cost to adopt an approach?” Nothing, it costs zero to change your mind set.”

The next step is analytics.

“Your overall objectives and content calendar act as your north star and then everything needs to be tied to analytics. Otherwise you get content that’s all about me and all about the brand."

“We adopt a newsroom approach to storytelling … and reach our audiences where they are instead of asking them to come to us.”


Check out the full story here.

De Cruz will join a lineup of the brightest marketing and content minds at the Content 360 conference on 27 October from brands including BSN, Shell, Spotify, Marriott and more.

Grab the full agenda here.

There are only limited seats left make sure you contact Hazran on +65 9186 9324 or hazrand@marketing-interactive.com to reserve your team’s place.

Hope to see you there!

Best regards,
The Advertising + Marketing team

EVENT DETAILS
27 October 2016
9.00am - 5.00pm
Aloft Sentral Kuala Lumpur

RATES
Client-side marketers: USD599
Solutions providers: USD799


* Under the Human Resources Development Fund (HRDF), registered employers can claim rebates for trainings conducted by an overseas trainer/ training provider. For more information, click here.


ATTENDING THE EVENT
DAING HAZRAN
+65 9186 9324
+65 6423 0329
hazrand@marketing-interactive.com

SPONSORSHIP & ADVERTISING
JOVEN BARCENAS
+65 6423 0329
jovenb@marketing-interactive.com

Register now!
PARTNERS
King Content Outbrain Spotify Black Marketing
Digital Advertising Association Thailand (DAAT) PANA Vietnam Marcom
Event Presented by:
Advertising + Marketing magazine

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