Content marketing and B2B
Content Marketing is particularly important for B2B marketers now but delivering it effectively remains a challenge. It must be highly customised for the specific industry and business needs of potential leads in order to convert.
Join Grace Leong, a pioneer in Visa’s Corporate Social Media, Community and Employee Engagement team as she shares on “planning content for effective B2B demand generation” at Advertising + Marketing’s Content 360 2016 on 27 October.
Leong will discuss the different types of content that resonate most clearly with business decision makers and how to employ content to develop lead nurturing programs.
Make sure you’re part of this critical discussion with inspiring presentations from many other brands including Starwood, Spotify, BSN, Shell and more.
Full agenda here.
Plus! We’re happy to announce we’re extending the 2+1 offer (pay for 2 attendees and receive a third seat free of charge)
until Friday 7 October.
Don’t wait! Reserve your place online here.
The Advertising + Marketing team
27 October 2016
9.00am - 5.00pm
Aloft Sentral Kuala Lumpur
Client-side marketers: USD599
Solutions providers: USD799
2+1 offer until 7 October
* Under the Human Resources Development Fund (HRDF), registered employers can claim rebates for trainings conducted by an overseas trainer/ training provider. For more information, click here.
ATTENDING THE EVENT
+65 6423 0329
SPONSORSHIP & ADVERTISING
+65 6423 0329