CONNECT IN NEW WAYS
2.5 quintillion bytes of data are created per day and many believe we are reaching content fatigue.
So how can marketers future-proof content channels in innovative ways?
Ahead of his session at the Content 360 conference on 6-7 April meet Abhilish Murthy, the founder and creator of Singaporean bus arrival chatbot Bus Uncle.
By delivering seasonal, localised content in the local Singlish while providing a service inside Facebook Messenger, Bus Uncle's users have grown exponentially and there's potential for brands to do the same.
“We’re at a time of technology and natural language processing where this is actually entirely possible but a lot of companies don’t leverage on it,” Murthy said in an interview with Marketing Magazine.
"It offers unique information which goes deeper than a page view or a click."
Check out the full article here.
And the Content 360 agenda here.
Don't miss out on the opportunity to hear from Murthy and over 20 other expert speakers as well as over 200 marketers in attendance in engaging panel discussions, keynotes and a hands-on half-day workshop.
Plus! For a limited time we can extend a 2+1 group package for your team. (3 attendees for the price of 2).
Simply reach out to Czarina Solomon to confirm your interest on +65 8112 6351 or firstname.lastname@example.org
The Marketing team