Personalise your digital connection
Ahead of Digital Marketing Indonesia on 24-25 November Marketing-Interactive spoke with Rudy Adrian, head of digital marketing, CRM and e-commerce at Mead Johnson Nutrition about his experience marketing to mothers.
Adrian has a unique insight into an industry where it's often prohibited to directly talk about marketing and where relationships must be developed. According to Adrian:
The challenge now is scaling up as when you go mass you automate the engagement part."
"From our perspective, every mum is different and wants one-on-one communication about their own needs."
“Mums want to learn something but don’t want to be told what to do.”
The starting point for Mead Johnson is search and then the team applies a series of techniques to gain trust with mums.
Check out the full article here.
And to learn more about these techniques and how to personalise your approach to digital in Indonesia join us for the 2-day conference experience with Adrian and many other leading digital experts from brands including Unilever, Rumah.com, Heinz ABC and GO-JEK.
Connect with over 250 senior marketers, which are 60% client-side.
But hurry! Time is running out and places are filling fast. This is the perfect chance for your team to gain perspective and exposure leading into 2017.
Get in touch with Hazran for group discounts and more on +65 9186 9324 or firstname.lastname@example.org and register online here.
The Marketing-Interactive team