From CSR campaigns to CSR culture
Ahead of PR Asia on 9-10 November in Singapore Marketing spoke with Jennifer Tang, the director of corporate affairs for Asia, Middle East and Africa at Levi Strauss & Co. about the evolution of corporate social responsibility and the importance of a long term commitment for reputation management.
According to Tang:
"It has to be a company-wide strategy, benefitting and embedded in all functions"
"CSR culture becomes embedded into a company when:
- There is strong commitment to CSR at the top
- The company leverages its employees to support and drive the CSR programs
- Over time the brand takes “ownership” of that cause and begins to derive a long term equity benefit ...."
Check out the full article here.
To find out more about the techniques to make this possible and practical case studies from Levi Strauss & Co. join Tang and other experts from brands including Visa, WWF and AccorHotels at the most important communications conversation, PR Asia on 9-10 November.
Outstanding networking will allow you to connect with over 150 senior marketers, which are 70% client-side from brands including Unilever, Sony, Deutsche Bank, Intel, StarHub and many more.
Hurry! There are only two weeks to go.
Plus! We're offering an exclusive 2+1 group offer with this invite for your team (3 tickets for the price of 2).
But you must get in touch with Czarina for a discount code on +65 8112 6351 or firstname.lastname@example.org and book online here.
See you there!
The Marketing team
9-10 November 2016
9.00am - 5.00pm
Shangri-La Hotel Singapore
Client-side marketers: S$1,590
Solutions providers: S2,590
2+1 offer also available.
ATTENDING THE EVENT
+65 8112 6351
+65 6423 0329
SPONSORSHIP & ADVERTISING
+65 6423 0329