PR Asia 2016
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From CSR campaigns to CSR culture



Ahead of PR Asia on 9-10 November in Singapore Marketing spoke with Jennifer Tang, the director of corporate affairs for Asia, Middle East and Africa at Levi Strauss & Co. about the evolution of corporate social responsibility and the importance of a long term commitment for reputation management.

According to Tang:

"It has to be a company-wide strategy, benefitting and embedded in all functions"

"CSR culture becomes embedded into a company when:

  • There is strong commitment to CSR at the top
  • The company leverages its employees to support and drive the CSR programs
  • Over time the brand takes “ownership” of that cause and begins to derive a long term equity benefit ...."

Check out the full article here.

To find out more about the techniques to make this possible and practical case studies from Levi Strauss & Co. join Tang and other experts from brands including Visa, WWF and AccorHotels at the most important communications conversation, PR Asia on 9-10 November.

Outstanding networking will allow you to connect with over 150 senior marketers, which are 70% client-side from brands including Unilever, Sony, Deutsche Bank, Intel, StarHub and many more.

Hurry! There are only two weeks to go.

Plus! We're offering an exclusive 2+1 group offer with this invite for your team (3 tickets for the price of 2).

But you must get in touch with Czarina for a discount code on +65 8112 6351 or czarinas@marketing-interactive.com and book online here.

See you there!

Best regards,
The Marketing team

EVENT DETAILS
9-10 November 2016
9.00am - 5.00pm
Shangri-La Hotel Singapore

RATES

Client-side marketers: S$1,590
Solutions providers: S2,590

2+1 offer also available.

ATTENDING THE EVENT
CZARINA SOLOMON
+65 8112 6351
+65 6423 0329
czarinas@marketing-interactive.com

SPONSORSHIP & ADVERTISING
JOHNATHAN TIANG
+65 6423 0329
johnathant@marketing-interactive.com

Register now!

SPONSORS & PARTNERS

Meltwater Digimind Media Outreach Black Marketing
DAAT PANA VietnamMarcom
Event Presented by:
Marketing Magazine

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