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Marketing Masterclass Series 2016
Marketing Masterclass Series 2016 Agenda Register | Follow Us on Facebook Follow Us on Twitter Follow Us on LinkedIn

High Impact Content Marketing Techniques & Tactics

Getting better returns on your content marketing efforts

More than two-thirds of consumers have a more positive brand experience after consuming content from it, which is why 75% of marketers surveyed plan to increase their investments in Content Marketing. Creating, curating and sharing content that solves problems, reduces pain or increases pleasure continues to be one of the most popular digital marketing strategies of the year.

Marketing Magazine is proud to bring you a new MasterClass workshop, High Impact Content Marketing Techniques and Tactics, a relevant, practical 1-day Masterclass for marketing, PR, digital marketing and social media professionals to achieve greater ROI in their content marketing efforts.

Join us on 23 August and benefit greatly from this session supported with relevant examples, online tools, demonstrations, hands-on exercises, and will learn how to increase the impact in their marketing endeavours.

Check the full agenda here.

Register directly here.

Let me know if you have any questions about getting involved today on +65 6423 0329 or by dropping me a note at jessyk@marketing-interactive.com

We trust this will be a great learning opportunity for your team!

About the trainer

Walter Lim
Director & Chief Content Strategist
Cooler Insights

Walter, Director and Chief Content Strategist at Cooler Insights, has more than 22 years of senior management experience in online and offline marketing, public relations, campaign and events marketing, and strategic planning. Walter has sat on several marketing awards juries, and has spoken at multiple conferences on topics such as branding, public relations, and social media marketing. As a practising digital marketing consultant, Walter specialises in brand storytelling, content marketing, social media, PR, and online campaign management. A prolific blogger, he has written for Social Media Today, Startup Nation, Tech In Asia, e27, and Yahoo! News, and has been featured on The Straits Times, TODAY, and Power 98. His clients cover government agencies, MNCs, public listed companies, and SMEs. They include the Housing and Development Board (HDB), People's Association, Pan Pacific Hotel Group, NTUC First Campus, Coca-Cola, Citibank, Jurong Point, Gleneagles Penang, Mount Elizabeth Medical Centre, MoolahSense, GoodAire, and many others.


Date: 23 August
Time: 9.00am - 5.00pm
Course Venue:
Holiday Inn Singapore Orchard City Centre,
11 Cavenagh Road,
Singapore 229616


1. Acquire working knowledge of Content Marketing, and how to apply it to your businesses.

2. Utilize available tools to better understand your customers, benchmark against competitors and learn your strengths and weaknesses.

3. Set precise Content Marketing objectives and success metrics.

4. Develop valuable and contagious content for your website, blogs and social media channels following the best practices of industry leaders.

Grab the course agenda here.


Course Fee: SGD 999*
(early-bird rate
before 02 August)

Standard Rate: SGD 1,299

To register, click here

or contact
Jessy Koh
+65 6423 0329

Presented to you by:

Marketing magazine


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