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AMMY Masterclass Series
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Digital and Social Media Performance

Accounting for your digital and social space

With the start of the financial year, funds are being shifted around and that includes the budget for your digital and social marketing activities.

Before the board can make a measured decision on your digital and social marketing spend, they will first need to review the landscape, both internally and externally, assess the risks and returns, and examine the overall performance of your brand's digital and social media efforts from the past years. Otherwise, a budget increase (or decrease) cannot be justified.

This cannot be further emphasised; the board will be asking you to justify your activities beyond your increased follower numbers, and expecting you to demonstrate bottom line business contributions and returns.

So what are the KPIs that really matter to the business? What are the strategies and tools available that facilitate measuring, analysing and translating the performance of digital and social media investments to business results? How can the quantified returns ease future budget justifications for sustained investments into digital and social media marketing?

At this one-day workshop, attendees will be armed with an understanding of the sound approach to adopt when reviewing the business' digital and social media state. The case studies and materials that will be shared are based off a proprietary audit framework that has been developed and enhanced from consulting projects commissioned by local organisations and global businesses.

To register, click here.

About the trainer

Ryan Lim
Principal consultant and founder
QED Consulting

Ryan has worked more than 15 years as a digital marketer and is a pioneer in social media marketing.He has been an advisor and strategist to senior management teams of some of the world's leading businesses and brands with his experience on digital marketing strategies, digital team structures, digital reputation management, digital marketing audits, social media crisis management and social media intelligence. In 2006, he founded Blugrapes before joining QED Consulting in 2014. He is constantly sought after by leading marketing publications and events to share his insights and opinions on digital marketing and social media that often shape the regional digital marketing industry.


Date: 1 March 2016
Time: 9.00am to 5.00pm
Course Venue:
Swiss-Garden Hotel & Residences Kuala Lumpur,
117 Jalan Pudu,
55100 Kuala Lumpur


You will learn how to:

1. Set tailored metrics according to different digital and social media marketing objectives

2. Set realistic performance targets for digital and social media marketing, and the measurement tools to use

3. Implement a ROI measurement process within the organisation, and generate a useful digital and social media ROI report out of it


To request for the full course agenda, click here.


Course Fee: USD 599
(early-bird rate before 10 Feb)
Standard Rate: USD 799

To register, click here or contact
Bernadine Reyla
+65 6423 0329 or

* Under the Human Resources Development Fund (HRDF), registered employers can claim rebates for trainings conducted by an overseas trainer/ training provider. For more information, click here.

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