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Marketing Masterclass Series 2014
Marketing Masterclass Series 2014
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Developing Social Media Advocacy

Turn your fans into brand champions

Organisations and brands marketing on social media would have developed a sizeable community at some point. As consumers become wary of advertising messages, brands and organisation should instead consider leveraging on their social media fan base to act as credible advocates.

Unlike sponsored influencers or celebrities, these everyday consumers have a significant social credibility. They can influence fellow consumers' perceptions and possibly even defend the brand in times of a social media crisis. So is there a systematic way to develop social media advocacy?

This one-day training offers a strategic framework on developing a social media advocacy program. The key principles presented in the framework can be customised to fit the needs of any brands or organisations. Through a combination of presentations and case studies, attendees will be armed with the right mindset and understanding to plan, deploy and sustain an effective social media advocacy program.

To attend, sign up here. Singapore-registered organisations can also enjoy a 60% rebate. Click here to find out how.


About the trainer

Freda Kwok
Principal consultant
QED Consulting

As a partner and principal consultant of QED, Freda leads regional organisations in their strategic usage of their digital space for business accountability. She is known for her insights in the retail, beauty and finance industry, with key expertise in content marketing and advocacy cultivation. Freda's portfolio includes Alliance Bank, Manulife, Unilever, Estee Lauder, Love, Bonito and HBO, with relationships spanning years as trusted, collaborative partners. A proponent of enhancing the digital industry standards in Singapore, she has lectured at leading professional training schools and institutions such as Ngee Ann Polytechnic, Singapore Institute of Technology and Singapore Management University.


Date: 26 March 2015
Time: 9.00am to 5.00pm
Course Venue:
Holiday Inn Singapore,
Orchard City Centre
11 Cavenagh Road,
Singapore 123123



1. Create a social media advocacy strategy

2. Develop a systematic process to recruit social advocates

3. Use social advocates effectively and correctly

4. Plan for sufficient resources to sustain a social media advocacy program

5. Benchmark the success of a social media advocacy program


To request for the full course agenda, click here.

Course Fee: SGD 1, 299 *

To register, click here or contact
Suhail Suhaimi
+65 6423 0329

*Singapore registered companies can enjoy rebates of 60% under the Productivity and Innovation Credit (PIC) scheme. For more information, click here.

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