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Marketing Masterclass Series 2014
Marketing Masterclass Series 2014
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Developing Social Media Intelligence

Making sense out of the chatter

Social media is a treasure trove of publicly available consumer data. This data ranges from casual chatter to serious debates and discussions. The wealth of information can potentially provide brands with insights to better understand both consumers and prospects. However, the vast amount of data can also easily overwhelm most businesses that are unprepared.


Social media intelligence helps to make sense of the data through a systematic process of curation and prioritisation so that the information becomes useful. With better insights and understanding, brands can then make more timely and effective decisions that can benefit their business.


This one-day course will arm you with the skills needed to establish a strategic framework to developing the social media intelligence for your organisation. The key principles presented in the framework can then be customised to fit the needs for your brand and business.


If you are a marketing decision-maker and are keen to learn how your brand can benefit from social media intelligence, then this training course is for you. Register here before 14 November to enjoy the early-bird rate.


About the trainers

Ryan Lim
Principal consultant and founder
QED Consulting

Ryan is the founder of QED Consulting. He has 15 years of experience as a digital marketer, and is currently serving as advisor and strategist to a multitude of senior management teams from some of the world's leading businesses and brands.

Natasha Zhao
Principal consultant
QED Consulting

Natasha carries with her close to a decade of experience in digital and social media marketing, advising and building strategies for Fortune 500 multinational corporations and small to medium enterprises that leverage on digital mediums to drive their business in both local and regional markets.


Date: 3 December 2014
Time: 9.00am to 5.00pm
Course Venue:
Orchard Parade Hotel,
Antica Ballroom V (Level 6), 1 Tanglin Road, Singapore 247905

Course Fee: SGD 999 *
(early-bird rate before 14 November)
Standard Rate: SGD 1,299

To register, click here or contact
Czarina Solomon
+65 6423 0329,
+65 8112 6351

*Singapore registered companies can enjoy rebates of 60% under the Productivity and Innovation Credit (PIC) scheme. For more information, click here.

What you will learn at this
one-day course:


1. Understand the key principles of social media intelligence

2. Appreciate the benefits of having social media intelligence

3. Develop a systematic process to social media intelligence

4. Use social media intelligence effectively and correctly

5. Plan for sufficient resources to sustain social media intelligence


To request for the full course agenda, click here.

Presented to you by:

Presented to you by MARKETING

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