Social Media Crisis Management
Anticipate a crisis, avoid the crash
A social media crisis can occur anytime, whether your brand is on social media or not. While brands may already be marketing on social media, insufficient resources are often allocated to social media crisis management. Unlike traditional crisis scenarios, social media crisis is swift, amplified and often hard to manage as everything occurs in real-time. Without sufficient preparations, brands can often damage their valuable brand equity. Moreover, such preparations to manage a crisis on social media are only effective before there is any semblance of a crisis brewing. So the big question is - what should we do when things come crashing down?
This one-day course offers brand owners and marketers a strategic framework that can be easily adapted to the needs of any organisation. Through a combination of presentation, case studies and a simulation exercise, it will arm attendees with the right mindset and understanding to plan, prepare and manage social media crisis effectively.
It's always wise to ensure your brand is prepared before a crisis happens. Register here before 22 November and enjoy the early-bird rate.
About the trainer
Principal consultant and founder
Ryan has worked more than 15 years as a digital marketer and is a pioneer in social media marketing.
He has been an advisor and strategist to senior management teams of some of the world's leading
businesses and brands with his experience on digital marketing strategies, digital team structures,
digital reputation management, digital marketing audits, social media crisis management and social
media intelligence. In 2006, he founded Blugrapes before joining QED Consulting in 2014. He is
constantly sought after by leading marketing publications and events to share his insights and opinions
on digital marketing and social media that often shape the regional digital marketing industry.
10 December 2014
Time: 9.00am to
Orchard Parade Hotel,
Antica Ballroom V (Level 6), 1 Tanglin Road, Singapore
SGD 999 *
(early-bird rate before 21 November)
Standard Rate: SGD 1,299
To register, click
here or contact
+65 6423 0329
*Singapore registered companies can enjoy rebates of 60% under the Productivity and Innovation Credit (PIC) scheme. For more information, click here.
What you will learn at this
Appreciate the framework to manage a social media crisis
2. Allocate resources accordingly (including manpower and budgets)
3. Classify different types of social media crisis
Develop basic policy and guidelines
5. Understand how to manage the crisis without further escalation
To request for the full
course agenda, click