Marketing Masterclass Series 2014
Marketing Masterclass Series 2014
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ENGAGEMENT: Doing it with sponsorship and content

Capturing the consumer with pull not push.

From the FIFA World Cup to the S-League. from TED to the Mosaic Music Festival, from 'American Idol' to 'We Are Singaporeans', businesses of all sizes around the world are involved in sponsorship and branded content. Why? Simply put, because it works. However, a lack of clear KPIs, insufficient resourcing/activation, or alignment with the wrong kind of platform can threaten to derail this powerful marketing tool before you even begin.  


This one-day course will not only teach you how to avoid dangerous pitfalls, but will arm you with the fundamental skills needed to merge sponsorship and content marketing into your marketing mix. Among other elements, you will learn how the medium can be measured and how to combat Chairman’s Choice, a cancer to the sponsorship industry of today.


If you are a marketing decision-maker and are keen to learn how sponsorship and branded content can help you optimise your ad-spend, then this training course is for you. Register here before 8 August to enjoy 20% off our regular rate.


About the principal trainer

Ben Heyhoe Flint
CEO for Asia Sponsorship News and
Vice-President for the Asian Sponsorship Association

Ben has nineteen years experience in Sponsorship and Branded Content, thirteen of which in Asia. In this role, he has worked across multiple industry segments. Ben is also an industry commentator and a passionate Sponsorship advocate.


*Source: ASN (

Date: 20 August 2014
Time: 9.00am to 5.30pm
Course Venue:
Orchard Parade Hotel,
Antica Ballroom II, 1 Tanglin Road, Singapore 247905

Course Fee:
Before/on Aug 8: SGD 799 net
After Aug 8: SGD 999 net

To register, click here or contact
Joven Barcenas
+65 6423 0329

What you will learn at this
one-day course:


1. Sponsorship and branded content in the modern brand communications landscape

2. Buying sponsorship with a strategy

3. Activation planning

4. Storytelling, and weaving the brand story

5. Measurement and ROI techniques


To request for the full course agenda, click here.

Presented to you by:

Presented to you by MARKETING

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