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Marketing Masterclass Series 2016
Marketing Masterclass Series 2014
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Great marketing starts with a good brand story

At this course, learn how to craft stories that will leave a lasting impression on your audience

People relate well to stories and remember them better. A great story has the power to strengthen the impact of your marketing, and breathe life into your brand. In today's increasingly crowded marketplace especially, a good story will make your brand stands out from your competitors.

Attend this one-day workshop, where award winning ad man, writer, and entrepreneur Stu Lloyd will show you how you can create mind-blowing stories for your brand that stick.

"Stu Lloyd is the perfect storyteller!" - The Telegraph, UK.

"A great session on storytelling - you really inspired the team and I will certainly recommend you to anyone else who is looking for a great speaker" - Gaynor Reid, director of communications, Accor Asia Pacific

Let Stu share with you what has worked for him and the other cutting-edge companies in the new economy, through the interactive guided activities and fun tasks that he will be conducting.

If you want to operate in a Category of One, then register for this course now at this page.


About the trainer

Stuart 'Stu' Lloyd
Chief Hothead, consultant and training director
Hotheads Innovation

Stu Lloyd has operated at the intersection of creativity and commerce for 30 Years. A former award winning advertising strategic and creative director for Ogilvy & Mather, Saatchis, Bates, etc, around the Asia Pacific, Stu built a $20m ad agency in Singapore from scratch, exiting by on-selling to FCBDraft.

A serial entrepreneur, Stu is one of Asia Pacific's most widely published travel writers with features in National Geographic Traveler, Travel + Leisure, etc, and was voted one of the world's favourite 100 travel writers. He has written 6 books with sales of over 100,000 copies (best-seller list in 3 countries). Currently writing "First Birds to Fly" about innovation and maverick minds at work in Asia.

A founding lecturer at the Institute of Advertising, Singapore, Stu was directly accredited to train by the father of lateral thinking, Dr Edward de Bono, and has consulted on creativity and run workshops for Citibank, Accor, Jabra, PATA, Flextronics, China Institute for Innovation, Tourism Malaysia, University of Washington, Unilever, and SHELL among many others.


Date: 17 May 2016
Time: 9.00am to 5.00pm
Course Venue:
Holiday Inn Singapore,
Orchard City Centre
11 Cavenagh Road,
Singapore 123123



1. Develop the storyteller's mindset, skillset and toolset

2. Transfer enthusiasm through passion, engagement, and emotional transporting

3. Understand yourself as a storyteller and find your own authentic voice

4. Create memorable and meaningful stories and develop your brand's strategic vocabulary


To request for the full course agenda, click here.

Course Fee: SGD 999 *
(early-bird rate before 29 April)
Standard Rate: SGD 1,299

To register, click here or contact
Czarina Solomon
+65 6423 0329

*Singapore registered companies can enjoy rebates of 60% under the Productivity and Innovation Credit (PIC) scheme. For more information, click here.

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