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Marketing Masterclass Series 2014
Marketing Masterclass Series 2014
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What is Innovation Question Formulation?

Learn how it can effectively address issues, spur creativity and uncover disruptive opportunities

'Garbage in, Garbage out', is a popular truth, often used in computing lingo. If you feed the wrong information in, you'll get the wrong information out.

This principle applies to communications and problem-solving as well. If you ask the wrong question, you'll probably get the wrong answer, or at least not quite what you're hoping for.

Asking the right question is thus essential for effective communications and addressing issues. It's the bait for you to get the response you need. It also exposes you to new perspectives to a problem, and brings you closer to solutions that you might otherwise have not thought about before.

At this one-day workshop, you'll learn how to encourage dynamic thinking and reframe problems through creative questioning, new perspectives, disruption, productivity and innovation. Cutting-edge New Economy examples from AirBNB, Starbucks, Tesla, Paypal, P&G, Amazon, Alibaba, and many more will be used to give you real-world insight into this crucial skill-set.

Click here to register at the early-bird rate.


About the trainer

Stuart 'Stu' Lloyd
Chief Hothead, consultant and training director
Hotheads Innovation

Stu has made a living at the intersection of creativity and commerce for 30 years around Asia/Pacific.

After working with Ogilvy, Saatchi & Saatchi, Bates, etc, he co-founded his own agency LloydMartin in 1989, reimagining the ad agency model, and built it to a 40-person $20 million agency.

Stu was also a founding lecturer at Institute of Advertising, under auspices of Management Development Institute of Singapore. He also developed the 'Changes and Challenges' video content for Singapore Institute of Management.

He has close collaboration with the academic world through University of Washington, Asia Pacific Institute (Korea) and College of Innovation, Thammassat University (Thailand). Stu is an accredited trainer endorsed directly by Dr Edward de Bono.

Since 1999, Stu has trained groups from Citibank, Shell, Adidas, Pfizer, Adidas, Accor Hotels, Air New Zealand, Singapore Press Holdings, etc, and has addressed conferences in every major city of the Asia Pacific - including the United Nations on innovation and trends in tourism.

Stu also emceed at TEDx "Creativity & Collaboration" conference before.


Date: 22 September 2015
Time: 9.00am to 5.00pm
Course Venue:
Holiday Inn Singapore,
Orchard City Centre
11 Cavenagh Road,
Singapore 123123



1. Use the right tools and techniques for Question Storming

2. Put into practice the two powerful formulas for Innovation Question Formulation

3. Perform abstraction and find the root cause to a problem

4. Improve questioning

5. Expose dangerous assumptions


To request for the full course agenda, click here.

Course Fee: SGD 999 *
(early-bird rate before 15 Aug)
Standard Rate: SGD 1,299

To register, click here or contact
Czarina Solomon
+65 6423 0329

*Singapore registered companies can enjoy rebates of 60% under the Productivity and Innovation Credit (PIC) scheme. For more information, click here.

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