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Marketing Masterclass Series 2014
Marketing Masterclass Series 2014
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Choosing the Right Nonprofit Partner for your Company

Powerful advice for increasing strategic alignment between business objectives and community investment programmes

Your company wants to make a positive social impact, while at the same time addressing the interests of your stakeholders - employees, customers, shareholders, and society at large. Now you need to select a nonprofit partner, but who do you work with? Where do you start? And how do you ensure the partnership meets both your business needs and addresses a social issue at the same time?

Attending this one-day interactive training course will help you develop the skills needed to assess and select the right nonprofit partner and prepare for a successful community investment program. By the end of the course, you will feel confident in your ability to select the right nonprofit partner and to establish a program that meets your company and business objectives. The course will equip you with these skills through a combination of presentations, real-world examples, and practical tools, empowering you to select the right partner for your company's community investment, corporate responsibility or shared value initiatives.

This course will be led by corporate responsibility and shared value practitioner Gillian Pearl of PCS Consulting who has won international CSR awards and worked with and for international organisatons like Microsoft, Visa, Unilever and the World Bank, developing long-term community investment and shared value programs across Asia Pacific and North America.

Register here now to enjoy the early-bird rate.


About the trainer

Gillian Pearl
Principal for Pearl Consulting Services

Gillian Pearl is the principal consultant at PCS which is a boutique consulting firm specialising in corporate responsibility and government relations. Gillian has over 17 years' experience working with multi-nationals, nonprofits, multilaterals, bilaterals and government. At PCS, Gillian and her team have consulted to Visa, Microsoft, Unilever, the Asian Development Bank, the World Bank, the National Cancer Centre of Singapore, TechSoup Global among others. One of Gillian's most recent engagements is the development and launch of an electronic aid disbursement solution with Visa and Oxfam in the Philippines. Over the past five years specifically, Gillian has worked with her clients to build and deliver community development and nonprofit capacity building programmes, has delivered training to corporates and nonprofits across the Asia Pacific region, has managed complex multi-stakeholder partnerships, and has directly managed corporate grants to nonprofits across Asia Pacific, programmes which have impacted over 3,000 nonprofits. In 2014, PCS was named as a finalist in the Public Affairs Asia "Gold Standard Awards" for NGO Engagement.


Date: 22 October 2015
Time: 9.00am to 5.00pm
Course Venue:
Holiday Inn Singapore,
Orchard City Centre
11 Cavenagh Road,
Singapore 123123



1. Develop the confidence to select a nonprofit partner that fully aligns to your company's community investment objectives

2. Ask the right questions during the exploration phase

3. Review and critically assess a nonprofit operational and program budget

4. Recognise red flags and address them

5. Develop a program to ensure successful management and implementation, ensuring that everyone's objectives are met and measured

6. Provide your nonprofit partner with effective communication tactics, including social media, to inform stakeholders about your partnership and program outcomes


To request for the full course agenda, click here.

Course Fee: SGD 999 *
(early-bird rate before 6 September)
Standard Rate: SGD 1,299

To register, click here or contact
Bernadine Reyla
+65 6423 0329

*Singapore registered companies can enjoy rebates of 60% under the Productivity and Innovation Credit (PIC) scheme. For more information, click here.

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