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Marketing Masterclass Series 2014
Marketing Masterclass Series 2014
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Content, Native ads and Sponsorship

How to perfectly balance them all in your marketing mix

From BuzzFeed to TED, from Asia's Got Talent to SEA Games, and even Jurassic World, businesses of all sizes around the world are involved in branded content, native advertising and sponsorship. Why? Simply put, because it works.

However, lack of clear KPIs, insufficient resourcing/activation, or alignment with the wrong kind of platform can threaten to derail this powerful marketing tool before you even begin.

This one-day course will not only teach you how to avoid dangerous pitfalls, but also arm you with the fundamental skills needed to merge branded content, native advertising and sponsorship into your marketing mix. Among other elements, you will learn how the medium can be measured and how to combat Chairman's Choice, a cancer to the sponsorship industry of today.

If you are a marketing decision-maker and keen to learn how these non-traditional mediums can help you optimise your adspend, then this training course is for you.

Register here before 15 July to enjoy SGD 300 off our regular rate.


About the trainer

Ben Heyhoe Flint
CEO for Asia Sponsorship News and Vice-President for the Asian Sponsorship Association

Ben has nineteen years experience in sponsorship and branded content, thirteen of which in Asia. In this role, he has worked across multiple industry segments. Ben is also an industry commentator and a passionate sponsorship advocate.


Date: 5 August 2015
Time: 9.00am to 5.00pm
Course Venue:
Holiday Inn Singapore,
Orchard City Centre
11 Cavenagh Road,
Singapore 123123



1. Blend non-traditional with the traditional brand communications landscape

2. Buy non-traditional medium and sponsorship with a sound strategy

3. Better plan for activation

4. Weave the brand story through engaging storytelling

5. Define and measure the ROI


To request for the full course agenda, click here.

Course Fee: SGD 999 *
(early-bird rate before 15 July)
Standard Rate: SGD 1,299

To register, click here or contact
Veronica Rajabose
+65 6423 0329/9149 4606

*Singapore registered companies can enjoy rebates of 60% under the Productivity and Innovation Credit (PIC) scheme. For more information, click here.

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