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Marketing Masterclass Series 2014
Marketing Masterclass Series 2014
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Writing Winning Proposals

Win hearts and minds with better business communication skills

The purpose of proposals, the only purpose of a proposal, is to win the project. Doing so requires understanding and responding to the client's information needs; but simply doing so, no matter how artfully, is often not enough. In today's competitive marketing environment, many of your competitors will also respond, creatively, and win the business you thought you were best suited to win.

Attend this one-day, interactive MasterClass training, which will help participants to create, develop and evaluate compelling business proposals. The focus of the workshop is on understanding the key elements of a winning proposal and learning how to practically apply them to real life situations. It promises to be very engaging, using a combination of lectures, exercises and case studies to impart the key lessons.

Led by prominent marketer, speaker, consultant and trainer Mike Sherman, he has also offered this workshop around the world, which has been credited with helping many marketing organisations to win more projects on favourable terms.

Sign up here to attend. Singapore-registered organisations can also enjoy a 60% rebate. Click here to find out how.


About the trainer

Mike Sherman
Marketing, Customer Insight, and CRM/Big Data Expert

Mike is an independent consultant with almost 30 years of marketing, market research and CRM/Big data experience. He helps clients address business and marketing opportunities through practically delivering the Voice of the Customer (opinions, data, etc.) by translating end users needs into insight/data specification and converting that output into clear, actionable results.

Mike's has worked as a marketer and consultant on both client and agency side for P&G, McKinsey, Synovate and SingTel. He has served clients in many industries, including telecoms, financial services, retail, FMCG, consumer electronics, both for B2C and B2B work. Throughout his career he has been required to both create and evaluate project proposals; this lead him to develop this training program, which leverages real examples, so that he could share best practices with others and assist them in writing winning proposals.

Mike is a frequent speaker at conferences and published several times in the McKinsey Quarterly on marketing issues in developing and Asian markets.


Date: 21 April 2015
Time: 9.00am to 5.00pm
Course Venue:
Holiday Inn Singapore,
Orchard City Centre
11 Cavenagh Road,
Singapore 123123



1. Write competitive and winning documents and business proposals

2. Deliver compelling presentations that offer a clear, business oriented point of view

3. Convincingly sell your trade through the documents you write

4. Carefully analyse and dissect business proposals that are being presented to you


To request for the full course agenda, click here.

Course Fee: SGD 999 *
(early-bird rate before 7 April)
Standard Rate: SGD 1,299

To register, click here or contact
Czarina Solomon
+65 6423 0329/8112 6351

*Singapore registered companies can enjoy rebates of 60% under the Productivity and Innovation Credit (PIC) scheme. For more information, click here.

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