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Marketing Masterclass Series 2014
Marketing Masterclass Series 2014
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Digital and Social Media Performance

Accounting for your digital and social space

As businesses continue to increase investments into digital and social media, it is critical to take stock of accountability and performance.

The board and CXOs are starting to review the landscape, both internally and externally. They need to assess and manage the risk, and examine the returns and success of the brand's digital and social media efforts.

The targets now have shifted away from chasing follower numbers, to actual business contributions and returns. So what are the KPIs that really matter to the business? What are the strategies and tools available that facilitate measuring, analysing and translating the performance of digital and social media investments to business results? How can the quantified returns ease future budget justifications for sustained investments into digital and social media marketing?

At this one-day workshop, attendees will be armed with an understanding of the sound approach to adopt when reviewing the business' digital and social media state. The case studies and materials that will be shared are based off a proprietary audit framework that has been developed and enhanced from consulting projects commissioned by local organisations and global businesses.

To register, click here.


About the trainer

Ryan Lim
Principal consultant and founder
QED Consulting

Ryan has worked more than 15 years as a digital marketer and is a pioneer in social media marketing.He has been an advisor and strategist to senior management teams of some of the world's leading businesses and brands with his experience on digital marketing strategies, digital team structures, digital reputation management, digital marketing audits, social media crisis management and social media intelligence. In 2006, he founded Blugrapes before joining QED Consulting in 2014. He is constantly sought after by leading marketing publications and events to share his insights and opinions on digital marketing and social media that often shape the regional digital marketing industry.


Date: 13 October 2015
Time: 9.00am to 5.00pm
Course Venue:
Holiday Inn Singapore,
Orchard City Centre
11 Cavenagh Road,
Singapore 123123



1. Set tailored metrics according to different digital and social media marketing objectives

2. Set realistic performance targets for digital and social media marketing, and the measurement tools to use

3. Implement a ROI measurement process within the organisation, and generate a useful digital and social media ROI report out of it


To request for the full course agenda, click here.

Course Fee: SGD 1,299
To register, click here or contact
Veronica Rajabose
+65 6423 0329

*Singapore registered companies can enjoy rebates of 60% under the Productivity and Innovation Credit (PIC) scheme. For more information, click here.

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