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Marketing Masterclass Series 2014
Marketing Masterclass Series 2014
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ROI on Social Media

Measuring what matters

As investments in social media increase, businesses are demanding greater accountability and ROI from marketing. Unlike the early days when certain basic metrics would suffice, the need for social media to drive hard core business results has led to the rise of sophisticated, and often complex, metrics to measure ROI.

Basic "Likes" and mere engagement rates don't cut it anymore, neither does a "one-size-fits-all" approach.

So what are the social media marketing KPIs that really matter to the business? What are the strategies and tools available that facilitate measuring, analysing and translating the performance of social media investments to business results? How can the quantified returns ease future budget justifications for sustained investments into social media marketing?

This workshop offers a systematic approach and framework that allows adaptation and customisation according to the various objectives and needs of any brand or organisation. This includes a strategic evaluation of what key metrics to measure and how they contribute to business outcomes. A suite of available measurement tools will also be presented for consideration. Through a combination of presentation, case studies and exercises, the workshop will arm attendees with both the sound knowledge and understanding of how to account for returns on social media marketing investments effectively.

Click here to register.

 

About the trainer

Ryan Lim
Principal consultant and founder
QED Consulting

Ryan has worked more than 15 years as a digital marketer and is a pioneer in social media marketing.He has been an advisor and strategist to senior management teams of some of the world's leading businesses and brands with his experience on digital marketing strategies, digital team structures, digital reputation management, digital marketing audits, social media crisis management and social media intelligence. In 2006, he founded Blugrapes before joining QED Consulting in 2014. He is constantly sought after by leading marketing publications and events to share his insights and opinions on digital marketing and social media that often shape the regional digital marketing industry.

 

COURSE INFORMATION
Date: 7 September 2015
Time: 9.00am to 5.00pm
Course Venue:
Holiday Inn Singapore,
Orchard City Centre
11 Cavenagh Road,
Singapore 123123

LEARN HOW TO

 


1. Set tailored metrics according to different social media marketing objectives

2. Set realistic performance targets for social media marketing, and the measurement tools to use

3. Implement a ROI measurement process within the organisation, and generate a useful social media ROI report out of it

 

To request for the full course agenda, click here.

REGISTRATION
Course Fee: SGD 999 *
(early-bird rate before 15 August)
Standard Rate: SGD 1,299

To register, click here or contact
Nadiah Jamaludin
+65 6423 0329
nadiahj@marketing-interactive.com

*Singapore registered companies can enjoy rebates of 60% under the Productivity and Innovation Credit (PIC) scheme. For more information, click here.

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