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Marketing Masterclass Series 2014
Marketing Masterclass Series 2014
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Effective Reports for Business Communications

Win your clients' hearts and minds with impactful reports and presentations

Reports are an indispensable part of any business communication. Important strategic decisions are made based on the information and recommendations presented in reports. However, if reports aren't written clearly and accurately, it will not only reflect negatively on the writer, but also lead to poor decision-making at the management level, causing an adverse ripple down effect for the organisation.

It is crucial for you to deliver clear and concise reports that your readers and clients can easily understand, remember and value.

This one-day intensive workshop aims to address just that. Drawing on the Pyramid Principle training taught to consultants at McKinsey and many other professional service firms, your trainer Mike Sherman will show you how to create and develop reports and presentations that are both impactful and compelling to read.

Using a combination of lectures, exercises and case studies, the workshop will focus on developing the critical thinking and business skills necessary for writing documents with clear point of view and sound argument.

If you value good business writing, then this course is for you. Places are limited, so register soon here.


About the trainer

Mike Sherman
Marketing, Customer Insight, and CRM/Big Data Expert

Mike is an independent consultant with almost 30 years of marketing, market research and CRM/Big data experience. He helps clients address business and marketing opportunities through practically delivering the Voice of the Customer (opinions, data, etc.) by translating end users needs into insight/data specification and converting that output into clear, actionable results.

Mike's has worked as a marketer and consultant on both client and agency side for P&G, McKinsey, Synovate and SingTel. He has served clients in many industries, including telecoms, financial services, retail, FMCG, consumer electronics, both for B2C and B2B work. Throughout his career he has been required to both create and evaluate project proposals; this lead him to develop this training program, which leverages real examples, so that he could share best practices with others and assist them in writing winning proposals.

Mike is a frequent speaker at conferences and published several times in the McKinsey Quarterly on marketing issues in developing and Asian markets.


Date: 17 June 2015
Time: 9.00am to 5.00pm
Course Venue:
Holiday Inn Singapore,
Orchard City Centre
11 Cavenagh Road,
Singapore 123123



1. Deliver reports that address your client's business issues

2. Provide a clear, concise answer that is valued and appreciated by your clients through your reports

3. Better analyse, and thereafter gain deeper understanding of the reports that are being presented to you

4. Guide your team to better prepare these valued reports


To request for the full course agenda, click here.

Standard Rate: SGD 1,299

To register, click here or contact
Czarina Solomon
+65 6423 0329/9773 5523

*Singapore registered companies can enjoy rebates of 60% under the Productivity and Innovation Credit (PIC) scheme. For more information, click here.

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