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Marketing Masterclass Series 2014
Marketing Masterclass Series 2014
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Sales Power for your Trade Shows and Exhibitions

Maximise your income from stand sales and sponsoring

Trade shows and conferences are multi-dimensional marketing tools. They are the most important B2B marketing tools for many companies. Yet, they imply substantial investments for those who sponsor or exhibit at events.

Off-the-shelf sales trainings do not meet the needs of event sales staff. Customers want holistic marketing concepts rather than square meters.

Renowned event maestro Michael Heipel will be flying in from Germany for this special one-day workshop, to get your sales team up to speed. Based on more than 20 years of experience in managing sales teams in the trade show and congress business, he will focus on the specifics of your business - bringing you to top performance levels!

To attend, sign up here. Singapore-registered organisations can also enjoy a 60% rebate. Click here to find out how.


About the trainer

Michael Heipel
Michael Heipel Concept & Consulting

Michael has a passion for events, conferences and trade shows. He held various managing positions e.g. at an international association, an event agency and at a venue.

Before he started his own consultancy and training firm, Michael was MD of Spring Messe, a subsidiary of Deutsche Messe, staging exhibitions in Austria, Germany, Hungary, Russia. Michael runs a blog about event innovations. He was responsible for staging and marketing the World Newspaper Congress, World Editors Forum, the first Carbon Expo and more. As a trainer, he supports exhibition and conference organisers maximising the impact of their sales and marketing programs.


Date: 16 April 2015
Time: 9.00am to 5.00pm
Course Venue:
Holiday Inn Singapore,
Orchard City Centre
11 Cavenagh Road,
Singapore 123123



1. Prepare your sponsoring and exhibition sales campaigns better

2. Generate sales leads for your event via multiple channels

3. Define creative and attractive sponsoring and advertising offerings

4. Handle the most common objections in expo and conference sales

5. Apply questioning and closing techniques to the specific requirements of event and sponsoring sales


To request for the full course agenda, click here.

Course Fee: SGD 999 *
(early-bird rate before 31 March)
Standard Rate: SGD 1,299

To register, click here or contact
Bernadine Reyla
+65 6423 0329/9005 2136

*Singapore registered companies can enjoy rebates of 60% under the Productivity and Innovation Credit (PIC) scheme. For more information, click here.

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