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Marketing Masterclass Series 2014
Marketing Masterclass Series 2014
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Social Media Crisis Management

Anticipate a crisis, avoid the crash

Social Media Crisis Management is a one-day intensive training course tailored to arm you with the right mindset and understanding to anticipate, plan, prepare and manage a crisis on social media effectively.

 

This training will be presented through a combination of presentation, case studies and a simulation exercise, that can then be easily adapted to fit the needs of your brand and business.

 

If you are a brand owner or a marketer with a social media presence, then this course is meant for you. To attend, sign up here. Singapore-registered organisations can also enjoy a 60% rebate. Click here to find out how.

 

Remember, it's always wise to prepare your brand before a crisis brews.

 

About the trainer

Ryan Lim
Principal consultant and founder
QED Consulting

Ryan has worked more than 15 years as a digital marketer and is a pioneer in social media marketing. He has been an advisor and strategist to senior management teams of some of the world's leading businesses and brands with his experience on digital marketing strategies, digital team structures, digital reputation management, digital marketing audits, social media crisis management and social media intelligence. In 2006, he founded Blugrapes before joining QED Consulting in 2014. He is constantly sought after by leading marketing publications and events to share his insights and opinions on digital marketing and social media that often shape the regional digital marketing industry.

 

COURSE INFORMATION
Date: 10 December 2014
Time: 9.00am to 5.00pm
Course Venue:
Orchard Parade Hotel,
Antica Ballroom V (Level 6), 1 Tanglin Road, Singapore 247905

LEARN HOW TO

 

1. Build a framework for managing a social media crisis

2. Allocate resources accordingly (including manpower and budgets)

3. Classify and address different types of social media crises

4. Develop best practice policies and guidelines for the team

5. Contain a crisis without further escalation

 

To request for the full course agenda, click here.

REGISTRATION
Course Fee: SGD 1, 299 *

To register, click here or contact
Hans Kho
+65 6423 0329
hansk@marketing-interactive.com

*Singapore registered companies can enjoy rebates of 60% under the Productivity and Innovation Credit (PIC) scheme. For more information, click here.

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